Nothing in your cart

Uh oh! Your cart is empty 😢

One of these products might be what you're after...

No recent items

Hey there, Bulk fan!

or create an account to earn points with every purchase.

SportsFuel 101 Endurance Sports Nutrition

Bulk Ambassador and R&D Guru Nicole Frain has designed SportsFuel 101: A supplement made by an endurance athlete for endurance athletes.

The Best Supplements for Endurance Athletes

If you compete in endurance events or undertake gruelling training, SportsFuel 101 is going to be your best sidekick. It's designed to help endurance athletes get the most out of their sport... boosting performance and fast-tracking recovery.

This exciting endurance sport supplement was developed in-house by our very own elite athlete, Nicole Frain. Nicole performs as a top-level cyclist and knows all about fuelling for endurance and kickstarting recovery.

Hear all about this new product and the benefits it could have for you from the very person who formulated SportsFuel 101.

SportsFuel 101 Q&A with Nicole

Bulk Ambassador Nicole Frain holding shaker with SportsFuel 101

Why did you develop SportsFuel 101?

SportsFuel 101 was developed for endurance athletes like me. For those of us who compete in aerobic and endurance-based sports and are looking to boost performance, maintain energy levels and assist with recovery.

SportsFuel 101 was developed off the back of Recuper8, which was Bulk Nutrients’ previous endurance supplement.

SportsFuel 101 uses similar concepts to Recuper8 to fuel endurance athletes but is more effective and better tasting.

Sponsored Bulk Athlete Chris Sullivan running the Freycinet beach in Tasmania
SportsFuel 101 is the ultimate fuel for endurance athletes. It’s designed to boost stamina, kickstart recovery and improve your overall performance.

How is a product like this developed? Can you explain the testing process of SportsFuel 101?

Whenever we start any new development process, we start by looking at our current product range and asking ourselves a few questions, including:

  • How is this product perceived and ranked by our customers?
  • Can we improve this product overall, based on reviews and feedback?
  • Are there any supplement trends or gaps in the market we could fill?

In the case of SportsFuel 101, we took away some common themes from customer feedback that we wanted to improve. We also saw this as an opportunity to retain some of the key concepts of Recuper8 that worked well, and to build on those that didn’t work well.

We took to the lab to work on these before producing our initial prototypes for testing. We then engaged our current customer base of Recuper8 to seek their feedback on these samples. We did this a couple of times until we were happy with the final product. First and foremost, we focused on the function of the product, as this is a key component. Then we followed that by selecting great flavours.

We engaged Recuper8 users as they knew first hand what they wanted from an endurance-specific supplement and were able to give us valuable feedback during testing. While we often use our Bulk Nutrients staff as testers for developing the base of products and ensuring they are on the right track, we try and engage real users of our products wherever possible. We also see it as a wonderful way to include our customers in the development process and we truly do value their feedback and input in this process.

Bulk Nutrients - Ambassador Gracie Walton with SportsFuel101

Tell us about the SportsFuel 101 formulation. What is the function of each ingredient?

SportsFuel 101 provides sustained energy during your activity, thanks to a blend of carbohydrates including isomaltose, maltodextrin and dextrose.

This blend contains both rapid release and medium length release carbohydrates. Unlike other products that use sugars for quick release carbs, this combination helps to prevent rapid spikes in blood glucose to maintain a consistent energy release.

Hydrolysed Collagen is also included in SportsFuel 101 to encourage muscle recovery due to its high protein content. We chose collagen as the protein source as it mixes better than whey protein and is dairy-free, which is great when you’re sipping on this over a longer period.

Also included are Branched Chain Amino Acids and Citrulline Malate for additional muscle endurance and recovery support.

Bulk Nutrients SportsFuel 101 scooped into a shaker.
SportsFuel 101 was developed in house by the Bulk Nutrients R&D team and we worked with real customers on getting the formula just right.

How can an intra-workout supplement like SportsFuel 101 be beneficial to endurance athletes?

Over an extended period of exercise, such as endurance events, fuel levels start to drop. Muscle glycogen gets low, electrolytes are lost through sweat and the ability to maintain performance reduces as fatigue sets in.

An intra-workout product like SportsFuel 101 helps to maintain and replace glycogen levels and electrolytes so you can continue to perform at optimal capacity, while also kick-starting the recovery process.

Tell us more about nutrition for endurance athletes around training.

Endurance athletes will often consume more carbohydrates than the average athlete. This is due to the long nature of training efforts and blocks.

Because of the length of required training/events, it is not enough to just fuel up before then wait until after to eat. In these scenarios, fuelling during training and events is needed to sustain the required effort.

SportsFuel 101 is perfect to help meet this need by including carbohydrates in the blend, while also being easy to absorb and reasonably gentle on the stomach, which is also ideal for digesting while exercising.

Who else should consider SportsFuel 101 as a go-to supplement?

SportsFuel 101 is a great option for non-endurance athletes too. If you find it difficult to eat after training or need an energy hit during training, SportsFuel 101 is a great solution to ensure you're getting the energy and nutrients you need for performance and recovery.

SportsFuel 101 is not only great for runners, cyclists and swimmers but any activity that is strenuous over a period of time such as ball sports, Motocross and CrossFit.

More about Nicole

Tell us a bit about yourself.

I have been working with Bulk Nutrients for 7 years now, and in the R&D Team for about 4 years. This meant I’ve been able to work directly on products that have interested me and have first hand experience of what I would use and benefit from in my sport that I can then apply in developing products. Being an athlete and working in Product Development means I can test products myself and have a real personal stake in the results, usability, and quality.

My sports over the years have varied from fitness modelling, soccer, gym and now cycling. This has meant that over the years my needs for supplements have changed and I have a broad understanding of what different demographics might be after and how they use sports supplements.

For me now, cycling is endurance and I understand what it is that I need for performance. The longer I spend in certain sports the more I understand the needs for myself and for others which I have found very helpful to apply to my work.

Bulk Ambassador and R&D Guru Nicole Frain sitting on her bicycle in her sponsored Bulk Nutrients cycling kit.
Nicole, our R&D officer who developed SportsFuel 101, is an elite cyclist herself with big goals in her sport.

Tell us about your cycling career - your most recent results and future goals.

I took up cycling just three years ago, and every year the ‘summer of racing’ is held. This includes the Nationals Road Titles and often races such as Tour Down Under and Cadel Evans Great Ocean Road Race.

This year (2021) I raced in the Tour Down Under and took out third place on two of the four stages while coming 4th overall on General Classification.

While at Road Nationals I finished 3rd in the Elite Women’s Individual Time Trial and 8th in the Elite Women’s 105km Road Race.

In the future, I would love the opportunity to head back to Europe to race, as well as continue to chase a podium at nationals in the road race, make World’s selection for the Australian Team and sign to a Pro Conti team.

Nicole is a professional international racing cyclist

Nicole Frain

Nicole Frain is a food scientist, personal trainer and a professional international cyclist.

She's applied her learnings at the national stage for bodybuilding, and has several qualifications in Food Science, Nutrition and Business!

More about Nicole Frain
Related Blogs
What makes a good product tester?

What Makes a Good Product Tester?

Read more
Featured Products
Bulk Nutrients' SportsFuel 101 blend of carbs protein free form amino acids and electrolytes to assist with energy hydration reducing muscle soreness and sustaining energy levels
$1.08  per serve
A refreshing blend of carbs, protein, free form amino acids and electrolytes to assist with energy, hydration, reducing muscle soreness and sustaining energy levels throughout an event. HASTA Certified flavour is Berry.
group of product images for proteins

Sign up for the Bulk Nutrients newsletter

group of product images for proteins

How helpful was this page?

Get our app!
Have easier access to all our products
Easy convenient shopping experience
App exclusive discounts and much more
Save products for quick and easy checkout
Subscribe to our email
And be the first to know about exclusive promotions and releases.
Popular content
NEAT can help you burn more calories, e.g. walking along the beach

Adaptive Metabolism: How to Set the Right Calories

Read more
BN Ambassador Gracie Walton with adjusting her hand grips

Lean Bulking: How to Gain Muscle Without the Fat

Read more
Bulk Nutrients' Ultimate Guide to Amino Acids

The Ultimate Guide to Amino Acids

Read more
Lewy Finnegan performing a calisthenics routine

A Beginner’s Guide to Calisthenics

Read more
WBR Yamaha team with Bulk Products

An Insider’s Guide to Motocross Supplements

Read more
Bulk Nutrients Ambassador Nicola Macbeth and Jaden high five

Fitness Myths Busted: What Science Really Says

Read more
Spinach and Feta Bake

Spinach and Feta Bake

Read more
Bulk Nutrients Ambassadors Sarah Schwarz with Bulk Nutrients shaker

Supplement Timing: Pre, Intra & Post Workout Guide

Read more
Intra Workout is our Delicious Vegan Protein Drink

Intra Workout - Our Delicious Vegan Protein Drink

Read more
Bulk Nutrients Ambassador Ellena Tsatsos Squating with weights

Injury Prevention: How to Lift Safely in the Gym

Read more
Bulk Nutrients Ambassador Nicole Frain with Earth Protein

The Best Plant-Based Supplements for Vegans and Vegetarians

Read more
Bulk Nutrients Ryan lifting weights

Frequently Asked Test Booster Questions

Read more
Delicious Overnight Weetbix!

Overnight Weetbix Recipe

Read more
How to grow your forearms | Bulk Nutrients Blog

A Complete Guide on How to Grow Bigger Forearms

Read more
Bulk Nutrients Protein Bar comes in Choc Fudge and Salted Caramel

The Bar Has Been Raised - Big Time!

Read more
2025 BigCommerce Customer Award - Achievement in Growth (APAC Awards Winner) Bulk Nutrients

Bulk Nutrients Takes Out BigCommerce Growth Award

Read more
Standard teaspoons filled with supplements for density checking

Supplement Powder Densities

Read more
Whey Protein vs Plant Protein

Whey Protein vs Plant Protein

Read more
 Detailed comparison of Whey Protein Concentrate and Whey Protein Isolate

Whey Protein Isolate vs Concentrate: A Detailed Comparison

Read more
Grow more muscle and decrease breakdown with Glutamine | Bulk Nutrients blog

Grow More Muscle and Decrease Breakdown With Glutamine

Read more
Creatine HCL vs Monohydrate

Creatine HCL vs Monohydrate

Read more
Bulk Nutrients Chelsea Reid with bag of Collagen Protein

Discovering Collagen Hydrolysate: More Than Just Anti-Ageing

Read more
Person adding protein powder to a bowl for lab testing at Bulk Nutrients

Heavy Metals in Protein Powder? What You Need to Know

Read more
Ella Martyn barbell hold is great for training your forearms

Training to Failure: Is It Helping Or Hurting Your Progress?

Read more
Bulk Nutrients Ambassador Nicole Frain doing stretching on a mat

Active Recovery: The Best Workouts for Rest Days

Read more
Caffeine and Creatine: Take both, but not together? | Bulk Nutrients blog

Caffeine and Creatine: Take Both, but Not Together?

Read more
Why You Need to Try Protein Balance!

Why You Need to Try Protein Balance!

Read more
Strawberry Maple Overnight Oats Recipe

Strawberry Maple Overnight Oats

Read more
Bulk Nutrients Ambassador on the beautiful scenery of the east coast of tasmania

Outdoor Fitness: How Nature Can Boost Your Mind and Body

Read more
Nootropics Frequently Asked Questions

Nootropics Frequently Asked Questions

Read more
Bulk Nutrients - Blog - Nicola Macbeth with Creatine Monohydrate.webp

Beyond Creatine: Stack Combos to Supercharge Your Results

Read more
Everything You've Wanted to Know About Our Protein!

Everything You've Wanted to Know About Our Protein! (FAQs)

Read more
What is Hydrolysed Collagen? Bulk Nutrients' Collagen Protein

What is Hydrolysed Collagen?

Read more
Bulk Nutrients’ Bulk Gives Back 2024 Grant Recipients

How Bulk Supports Grassroot Community Groups Across Australia

Read more
The Three Principles of Muscle Growth

The Three Principles of Muscle Growth

Read more
What makes Bulk Nutrients’ supplements Aussie as?

What Makes Bulk Nutrients’ Supplements Aussie As?

Read more
Bulk Nutrients Ambassadors Sarah Rainbow pumped

Mastering Fitness: Goals, Motivation & Mindset

Read more
Bulk Nutrients Ambassador Jason Stoupas with weightlifting belt

Gym Gear 101: Belts, Straps & Lifting Accessories

Read more
What does 30 grams of protein look like?

What Does 30 Grams of Protein Look Like?

Read more
Our Most Frequently Asked Questions About Carbohydrates

Our Most Frequently Asked Questions About Carbohydrates

Read more
How to safely and cheaply formulate your own pre workout supplement

How to Make Your Own Pre Workout Supplement

Read more
Digestive Fusion with fruit on the table

Gut Health and Fitness: Probiotics & Fibre Explained

Read more
Unwrapped: Discover Bulk's best suburbs of 2024

Unwrapped: Bulk's Best Suburbs of 2024

Read more
Bulk Nutrients Ambassador Nicole Frain with AM and PM Burner

All The Answers to Your Fat Burning FAQs!

Read more
BN Ambassador Jacob Despard running on the track

Running and Strength Training: How to Keep Your Gains

Read more
Contact

Have questions or need a hand? Our friendly customer service team is here to help with everything from product advice to order changes.

Phone: 03 6266 4725
Email: info@bulknutrients.com.au
Live Chat: Look for the button in the bottom right-hand corner of your screen

Or fill in our online contact form and we'll get back to you soon!

We acknowledge the Traditional Owners of the land on which our organisation operates, the Melukerdee People of the South East Nation and pay our respects to Elders past, present and emerging.

All prices are in Australian dollars (AUD) and include GST unless otherwise stated.
All content copyright © Bulk Nutrients 2008 - 2026