Can this really be happening? Aren't there laws to prevent this?
Public testing has uncovered over 120 products from 26 different companies with protein levels that didn’t match their labels.
So why does it keep happening?
- No routine checks – There’s no regular government testing of protein content. In over a decade of our own audits, protein testing has never been part of the process.
- Easy to hide – If a company swaps protein for cheaper fillers like carbohydrates, most customers will never know unless it’s tested.
- Profit incentive – Protein is a low-margin product, so underdosing can dramatically increase profits.
Regulators like the ACCC are aware of the problem, but protein mislabelling isn’t high on the priority list compared to more immediate food safety risks. Change will take time, which is why public testing — and speaking up when something’s wrong — is so important. The louder the squeaky wheel, the more likely it is to get attention.
