Why we love being Aussie


Australians love to lend a hand

Aussies are pretty modest

Try our authentically Aussie As flavour...

Bulk Nutrients' Loaded Lamington - Protein Matrix+

Loaded Lamington - Protein Matrix+

Crikey, it's here! Our final limited-edition Aussie As flavour... Loaded Lamington! Reminiscent of your favourite Aussie Treat, Protein Matrix+ Loaded Lamington is a delicious blend of creamy chocolate and coconut with a sweet jammy surprise.

Protein Matrix+ Loaded Lamington is loaded with flavour and jam-packed with protein delivering over 23 grams of protein per 30-gram serving! Our Protein Matrix+ also contains L Glutamine and lactase enzymes for additional digestive support.

Our new Aussie As flavour will give you the satisfaction of having a real jammy lamington while staying on track with your goals.

Buy Loaded Lamington

Bulk Nutrients' Wild Citrus - BCAA Recovery

Wild Citrus - BCAA Recovery

Deep in the wild Aussie rainforest emerges our second Aussie As flavour release… Wild Citrus. This flavour combines the strong lemon taste of Lemon Myrtle with zesty native lime for a refreshing citrus explosion. The perfect accompaniment to a sweaty workout, Wild Citrus BCAA Recovery supports muscular endurance and can help kickstart your recovery.

Buy Wild Citrus
Bulk Nutrients' Outback Choc - Earth Protein

Outback Choc - Earth Protein

The first of our Aussie As flavours, Outback Choc, will transport you straight to the Aussie bush. The nutty, roasted coffee aroma of wattleseed blended with chocolate, perfectly complement the taste of our Earth Protein. Earth Protein is our delicious and all-natural plant protein blend.

Buy Outback Choc

Keep a look out in the coming months for the launch of more unique Aussie As flavours, or sign up for our newsletter so you can be the first to hear about their release.

Aussie Comp

Whether you like the thrill of a downhill mountain bike trail or a scenic flight on a sea plane, your Tasmanian adventure will be an unforgettable experience.

Not only that, imagine how much fun you can have being part of our R&D team for the day and developing your own flavoured product! We’ll even give you the honour of naming it. So don’t delay, enter today.

Entries close 15 October 2021. Products must be purchased by 30 September 2021 and your review submitted by 15 October 2021 to be eligible.

Competition rules apply.

What you can WIN:

An all expenses paid, five day adventure for two people to Tasmania.

A range of leisure activities to choose from.

Meeting the Bulk Nutrients team and participating in developing your own flavoured protein (which could even be added to our range for a limited period).

A tour of our factory.

$1000 each in spending money.

How to Enter:

Spend $100 or more on your favourite supps.

Try our supps and keep a look out for your product review email.

Write a product review and include the words "Aussie As".

It's as easy as that.

OR if you're super keen to review the product now, just head to the product page and drop us a review at the bottom.

By entering the competition, you will also go in the draw to win a weekly prize of $200 store credit. Weekly winners announced via Bulk Nutrients' Instagram.

The main PRIZE WINNER will be announced on or before 22 October 2021.

Our Aussie As Story

Aussie As is more than just a campaign

We believe that Australia is an amazing place to live, full of diverse people. We have a broad culture and some of the best working conditions and living standards on earth.

We are a brand that lives the same lives as our customers. So whether you work in an office, outdoors, in a gym or from home, we take catering to your needs seriously.

At Bulk Nutrients our staff, family and communities are the same people that get up to train at 5am before work, head to training after work, and drive the next generation to sport on the weekend.

We recognise that we all have the responsibility to give back, which is why we’ve been actively supporting a range of sports and bodybuilding events, as well as community projects since day 1, well over 10 years ago.

(Keep watching this space for some exciting news in the coming weeks.)


Aussie As Recipes For Free

Claim Your Free Recipe eBook from Bulk Nutrients.




We are Aussie As for a reason

We’re a unique nation full of unique people. The one thing that brings us all together is that we’re all Aussie As in our own way. As Aussies, our supplement needs are also Aussie As. So, for more than 10 years we have developed, formulated and produced products to suit you. Our over 200,000 customers keep coming back to us because:


Aussie manufacturing standards are next level

At Bulk Nutrients we meticulously formulate, blend, and pack every product we sell, which means we can give you absolute confidence in what you buy. For elite athletes we even have a pre-certified HASTA range for ASADA tested sports.

In addition, we conduct hundreds of lab tests each year on ingredients externally and do daily tests internally, ensuring every product is safe and pure before it reaches our customers.

Audited every six months, we are immensely proud of our high standards.


Our formulations work, without the fluff

Ever noticed how straightforward some of our ingredient lists are? You may have recognised that our protein levels are often higher than competitors, particularly products that are made overseas.

More than a decade ago we realised the market was crying out for pure products with quality ingredients, and at Bulk Nutrients we also know what we leave out is just as important as what we put in.

Sure, we don’t shirk the latest trends if they are proven to be effective, but it’s no surprise that 10+ years on, our staples are still whey protein and creatine – the most proven products money can buy.


Aussies want real information not marketing hype

At Bulk Nutrients we prefer a more modest approach when it comes to marketing. You won’t see claims of 500% muscle growth, you won’t see photoshopped transformations and you won’t see promises of what a product may do.

We prioritise validated research in our articles and product information and remove the smoke and mirrors from the experience as much as possible.

This was a fundamental reason for starting Bulk Nutrients, as we felt the industry can be very fad based where celebrity endorsements and fanfare mean more than facts and research. As Aussies we wanted to provide something a bit more fair dinkum.

If you are unsure on the purpose of a formulation or an ingredient, we will always be straight with you in providing transparent information on what it does.


We work with you

Every year we launch over 10 new products. What you may not know is that we conduct thousands of tests when developing these. We do this by sending samples to be evaluated by the public then utilise customer feedback to improve each iteration.

From a completely new product concept to a minor tweak in flavouring of an old favourite, the feedback from our customers (you) is imperative for developing the best products we can.

We listen to our customers. You tell us our HCP is too sweet. We'll adjust the recipe.

Want an easy tear opening on the bag? We’ll get you one.

Want the product name on the side of the bag? We’ll roll it out.

We’re proud to say it has resulted in a client satisfaction score of over 96%.

Got a suggestion? We’d love to hear it! Let us know here.

You can see this on our socials as we use these mediums, and emails to work with you.

Want to be part of product testing yourself? Funnily enough, you may already be part of the process. If you have ever sent us product feedback, there’s a good chance our R&D team have used that to improve a product.


Aussies support one another

Did you know that our factory is in the southern most municipality of Australia? Yep, down in the beautiful Huon Valley, Tasmania, where we acknowledge the traditional owners of the South East Nation, the Melukerdee people of the Huon River.

We are one of Australia Post’s biggest customers nationwide, sending thousands of orders out every day.

Supporting over 65 staff from a huge range of backgrounds, our staff become our extended family and we love to see them thrive personally and professionally.

In addition to what we source internationally, we order thousands of kilograms of Australian ingredients each month from suppliers across the country. In total over 40 of our raw ingredients are grown or made in Australia. Working with the best Australian technical expertise, we still deal with many suppliers that we aligned with over a decade ago.


Our customers love great value, all the time

You might have noticed that we don’t do massive 60% discount sales. Our everyday prices are equivalent (or even better) than many companies' big sales.

We are proud of the fact that our great prices are available all the time, to everyone. We don’t create unnecessary urgency that you’ll pay more tomorrow if you don’t buy today.

If you want to compare price and nutritional content, we even offer an online calculator, where you can compare our price and protein content per serve against other brands.


We can offer this great value as Bulk Nutrients is the supply chain. We research and formulate, we source raw ingredients, we process, blend and pack and supply the product to you, via our website, direct to your door. There are no middlemen, just the product from us to you.


Aussies love a great family business

We are a completely Australian owned family business, and all jokes aside about Tasmanians, we have many related staff that work with us too! We figure if you’re willing to recommend your cousin/sister/brother-in-law for a job, we’ll give them a try! Here’s why our owner thinks being Aussie owned and operated is so important:

Behind the scenes –  Aussie As

We had so much fun developing this campaign. Here’s a little behind the scenes footage of our process and the amazing people we worked with to make it come to life.

Packed and shipped in Australia for Australians

Browse the complete range